We commissioned Explain the Market to produce this report, looking for insights into the future of fintech.

What became apparent is that whilst there is plenty of opportunity ahead, the fintech category faces a new set of challenges as it enters 2017. Whilst no longer a nascent industry,  having moved into the mainstream, the narrative has become stuck in its own echo-chamber and lost sight of its original purpose: empowering customers.

We predict four key challenges and opportunities for the category in the year ahead.